Mariya Nurislamova initial created her mark for a serial entrepreneur in the elegance-tech space. In 2014, she co‑Launched Scentbird, a fragrance‑subscription service pitched as the “Netflix for perfumes.” The System swiftly scaled to over seven-hundred,000 regular monthly subscribers inside the U.S. and Canada, providing usage of 800+ designer scents.
Below her Management, Scentbird lifted in excess of $twenty five million in venture funds, participated in Y Combinator, and have become lucrative by 2019, creating yearly profits north of $100 million with progress of 45–50% 12 months-around-calendar year. Her assistance—to "start off little and never hand over"—has resonated with a lot of rising business people.
But starting around 2018, Mariya released a parallel side to her persona: spiritual Instructor, intuitive, channel, artist, and writer. Launching the YouTube channel “That is Mariya”, she routinely provides guided meditations, Electricity‑channeling periods, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and more. The channel has developed to ~102,000 subscribers and one,200+ films, together with her broader existence across TikTok, Instagram, Spotify, and podcasts reaching approximately 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identity—business CEO by working day and spiritual guru by night—not often intersected publicly till mid‑2024. That’s when Enterprise of Manner spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of the increased… resources of knowledge of 3D World earth warfare”.
These views ignited a wave of on the internet backlash:
YouTubers for example Keya’s Globe and Zachary Michael publicly mentioned they'd no longer do the job with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and suggested followers to ditch Scentbird.
Social networking people were being significantly appalled by promises that health conditions like most cancers or AIDS may be cured in each week, miscarriage was “a preference,” and Bodily attributes (e.g., crooked enamel, hair colour) held spiritual importance.
Nonetheless, Mariya stays resolute. She maintains her spiritual articles is independent from her CEO duties, stating she makes use of only “Mariya” in spiritual channels to shield Scentbird’s manufacturer.
The Energy of Duality
Strengths of Mariya’s Tactic
Genuine Differentiation
Her fusion of corporate success and spiritual observe sets her apart—developing a deeply own manufacturer with pathways into membership, retreats, private classes, and guided activities .
Scale and Strategic Self-control
Scentbird’s constant advancement underscores her capacity to translate vision into operational reality, whilst her spiritual facet drives a equally expansive information engine.
Community Depth
The regularity and intimacy of her material—guided meditations, Q&As, and Are living courses—foster powerful Group bonds amongst followers searching for spiritual transformation.
Rising Risks & Fractures
Brand name Status Hazard
The spiritual information has produced unease amongst influencers, prospects, and investors who are not comfortable associating with these metaphysical narratives .
Written content Liability
Daring well being promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical customers, or regulatory groups concerned about misinformation.
Cross‑Identification Confusion
When Mariya insists on separating her two worlds, critics argue the identities by now overlap—Particularly by her involvement in Scentbird‑joined content material and sponsorships.
Navigating the long run
Strategic Solutions
Compartmentalize
Mariya could sustain a clear boundary—retaining her spiritual identity less than a distinct name and platform though trying to keep Scentbird different and brand-neutral.
Combine
By weaving spiritual and wellness elements into her companies—like scent + meditation kits—she could lean into a wellness‑centric brand name evolution.
Explain Messaging
Tonal harmony—grounding her spiritual information with assistance disclaimers or scaling again controversial metaphysical claims—could broaden her appeal and decrease friction.
Validation by way of Response
Inspite of backlash, Mariya proceeds to develop her spiritual ecosystem—from charging $1,111 glastonbury retreats to $one hundred twenty five,000 non-public transformational functions, online channelling sessions at $three,000, and her 2021 e-book 72 Keys to Manifestation. Her followers’ positive Amazon evaluations advise her wisdom resonates deeply mariya nurislamova with a lot of seekers .
Closing Choose
Mariya Nurislamova embodies a rare contemporary archetype: a enterprise-driven CEO having a higher-stakes spiritual change Moi. Her journey reflects broader cultural convergence—in which public figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's accomplishment attests to her small business savvy.
That is Mariya demonstrates her capability to command focus and Construct deep emotional resonance.
The reality clash among these worlds—sparked by metaphysical pronouncements—poses each hazard and prospect.
No matter if she amplifies the convergence or attracts agency boundaries, Mariya stands in a pivotal crossroads. Her up coming steps may possibly redefine what this means to become a founder while in the spiritual-tech period—layering ambition with authenticity in a very brand-new way.